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Demographics

A combination of high median incomes, and low housing costs, means Belleville residents are more likely to have ample disposable incomes.

Defining Trade Area
A trade area is a geographic area from which a community generates, or could generate, approximately 75% of its customers. Knowing the size and shape of the trade area is important because its boundaries allow for measurement of the number of potential customers, their demographics, and their spending potential. Each individual business in a community has a unique trade area. The distinct trade area for an establishment will depend on factors ranging from the type of business to the variety of products and services sold. Certain business types will only attract local customers, while other categories have the potential to draw customers from a broader region.


For purposes of this analysis, the focus is on local customers as reflected in a “convenience trade area.” In addition to serving local customers, there is some demand from nonresidents including in-commuting workers and visitors. A convenience trade area is typically based on the purchase of products and services needed on a regular basis, such as gasoline, groceries, and hair care. Because these purchases are relatively frequent, consumers usually find it more

Belleville's Population:
 

2010: 2,606
2015: 2,643

Belleville Trade Area Population: 
2010: 5,868
2015: 6,040

Belleville Trade Area Race and Ethnicity:
White: 97%
Black:  4%
Asian: .5%
Other:  2.1%
Hispanic: 2.4%


Belleville Trade Area Households: 
2010: 2,270
2015: 2,364
2015 Average Household Size: 2.55
2010 Households with Children: 36.8%

Belleville Trade Area Housing Ownership:
2010 Owner Occupied: 78.1%
2010 Renter Occupied: 16.0%
2010 Vacant or Seasonal: 3.9%

Belleville Trade Area Housing Ownership:
2015 Median Household Income:  $72,369
2015 Per Capita Income: $33,162

Belleville Trade Area Median Age Profile:
2010: 39.1
Percentage of Population over 18: 73.4%

Belleville Trade Area Educational Attainment - Population of 25 and Over
2015 Population 25 and Over: 4,073
2015 Percentage of Bachelor Degrees or Higher: 29.2%

Source: Belleville's Economic Analysis


Location:  
Centrally located between Madison WI (20 miles) and Monroe WI (25 miles) on US Highway 69.

Transportation Highways:
Interstate 1-90
USH 69
USH 92
CTH PB

Airport: 
Dane County Regional

Tax Rate Comparison (rate per $1000):
Village of Belleville - .02320
Village of New Glarus - .02580
Village of Monticello - .02609
Village of Brooklyn - .02564
Village of Oregon - .01952
City of Verona - .02104