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Demographics

A combination of high median incomes, and low housing costs, means Belleville residents are more likely to have ample disposable incomes.

Visit the Economic Development & Marketing Information Page for detailed studies - or see the basics, below. 

Defining Trade Area

A trade area is a geographic area from which a community generates, or could generate, approximately 75% of its customers. Knowing the size and shape of the trade area is important because its boundaries allow for measurement of the number of potential customers, their demographics, and their spending potential. Each individual business in a community has a unique trade area. The distinct trade area for an establishment will depend on factors ranging from the type of business to the variety of products and services sold. Certain business types will only attract local customers, while other categories have the potential to draw customers from a broader region.


For purposes of this analysis, the focus is on local customers as reflected in a “convenience trade area.” In addition to serving local customers, there is some demand from nonresidents including in-commuting workers and visitors. A convenience trade area is typically based on the purchase of products and services needed on a regular basis, such as gasoline, groceries, and hair care. Because these purchases are relatively frequent, consumers usually find it more

Location:  
Centrally located between Madison WI (20 miles) and Monroe WI (25 miles) on US Highway 69.
Belleville is united across two counties (Dane & Green) and often both counties extend their programs or services to Belleville businesses, regardless of the physical location. 

Transportation Highways:
Interstate 1-90
USH 69
USH 92
CTH PB

Airport: 
Dane County Regional